Stretch marks occur when the normal production of skin tissue is disrupted. This usually happens during pregnancy or when a person gains weight at a rapid pace. There are several things you can do to reduce stretch marks, including applying coco and shea butter, or vitamin E to the area on a daily basis. These products help to reduce the signs of stretch marks faster than other products. Another popular option is using sunless tanning treatments, either at home or in a tanning salon. While sunless tanning helps cover up stretch marks, it wont reduce their appearance over time.
Keeping your skin hydrated and improving circulation are also other useful options for reducing the appearance of stretch marks. Increasing circulation, both through exercise or massage, will increase cell turnover and help fade stretch marks over time. Drinking lots of water also helps increase cell turnover and make your skin look healthy and plump, which also reduces the appearance of stretch marks.